Here's a questionnaire that you can use to evaluate the strength of the intangible capital (IC) ecosystem around your intellectual property (IP).
Prompt: For a specific piece of IP that your company intends to exploit in your business, please answer the questions below using the following scale:
- Unacceptable
- Needs improvement
- Meets expectations
- Exceeds expectations
- Excellent
Human Capital
- How would you rate the management team’s understanding of what it will take to commercialize this technology?
- How would you rate the management team’s knowledge of the industry related to this technology?
- How would you rate the employees’ competencies related to production/delivery of this technology?
- How would you rate the employees’ competencies necessary to renew and continue to build this technology?
- How would you rate the employees’ competencies necessary to support customers of this technology?
Structural Capital
- How would you rate the company’s ability to create an effective process for producing the technology?
- How would you rate the company’s ability to create marketing processes appropriate for creating demand for this technology?
- How would you rate the company’s ability to create sales processes appropriate for selling this technology?
- How would you rate the company’s knowledge base related to this technology?
- How would you rate the company’s access to related technologies that it will need to commercialize this technology?
Relationship Capital
- How would you rate the company’s understanding of the target market for the technology?
- How would you rate the fit between this technology and the company’s existing customers?
- How would you rate the company’s access to the right prospect group for this technology?
- How would you rate the company’s access to the right partners to produce and deliver this technology?
- How would you rate the company’s brand as consistent with this technology?
Strategic Capital
- How would you rate the fit between this technology and the company’s existing business model?
- How would you rate the company’s ability to create an appropriate business model for this technology?
- How would you rate the opportunity in the marketplace (strong opportunity usually means fewer incumbent competitors)?
- How would you rate the outlook for the market need that this technology is addressing?
- How would you rate the level of freedom from regulation in the market for this technology?
This is an open tool provided by Smarter-Companies under a
Creative Commons Attribution Share-Alike License
You can contribute to our open tools at www.smarter-companies.com
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