Here's a questionnaire that you can use to evaluate the strength of the intangible capital (IC) ecosystem around your intellectual property (IP).

Prompt: For a specific piece of IP that your company intends to exploit in your business, please answer the questions below using the following scale:

  1. Unacceptable
  2. Needs improvement
  3. Meets expectations
  4. Exceeds expectations
  5. Excellent

 

Human Capital

  • How would you rate the management team’s understanding of what it will take to commercialize this technology?
  • How would you rate the management team’s knowledge of the industry related to this technology?
  • How would you rate the employees’ competencies related to production/delivery of this technology?
  • How would you rate the employees’ competencies necessary to renew and continue to build this technology?
  • How would you rate the employees’ competencies necessary to support customers of this technology?

 

Structural Capital

  • How would you rate the company’s ability to create an effective process for producing the technology?
  • How would you rate the company’s ability to create marketing processes appropriate for creating demand for this technology?
  • How would you rate the company’s ability to create sales processes appropriate for selling this technology?
  • How would you rate the company’s knowledge base related to this technology?
  • How would you rate the company’s access to related technologies that it will need to commercialize this technology?

 

Relationship Capital

  • How would you rate the company’s understanding of the target market for the technology?
  • How would you rate the fit between this technology and the company’s existing customers?
  • How would you rate the company’s access to the right prospect group for this technology?
  • How would you rate the company’s access to the right partners to produce and deliver this technology?
  • How would you rate the company’s brand as consistent with this technology?

 

Strategic Capital

  • How would you rate the fit between this technology and the company’s existing business model?
  • How would you rate the company’s ability to create an appropriate business model for this technology?
  • How would you rate the opportunity in the marketplace (strong opportunity usually means fewer incumbent competitors)?
  • How would you rate the outlook for the market need that this technology is addressing?
  • How would you rate the level of freedom from regulation in the market for this technology?

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Creative Commons Attribution Share-Alike License

You can contribute to our open tools at www.smarter-companies.com

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