The Three Big Ideas behind Integrated Thinking and Reporting
Companies today are subject to conflicting pressures from their shareholders, stakeholders and their own boards. On the one hand, they feel the need to drive innovation, performance and corporate value as never before. On the other hand, they are also being held accountable for their effects on society and the environment.
Reconciling this conflict is almost impossible using traditional measurement and reporting. This is leading to innovative approaches to strategy and measurement using what is often called the “integrated” model. This briefing paper will introduce you to the integrated model:
- The basic ideas behind the integrated model
- Why companies like GE and Southwest are using the model
- Examples of how to put these ideas into action
This introduction will help you begin to measure, manage and communicate about your business in an integrated way.