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Mary and fellow members of ICKC.

I wish you a Merry Christmas and a Happy New Year.

The last IC Practitioners was quite good with Dr. John Dumay elaborating on 'IC leads to greater profits'. Indeed yes.

I want to bring to your attention that on 24th November 2011 a Guardian Sustainability Business-Unilever Sustainable Living live Debate brought out a number of issues, well articulated by Paul Polman CEO of Unilever inaugurating the issue of Five Levers of Change. The panellists were Tensie Whelan, president at the Rainforest Alliance, David Jones global CEO at Havas, a global advertising and communications services group, Malini Mehra founder & CEO of the Centre for Social Markets (CSM) and the moderator David Dimbleby. The five levers of change is mainly on effecting a change in the attitude of individuals, society, industry and government as Paul Polman explains. Tough to implement.

Several issues were raised during the debate. I addressed them comprehensively and have released an eBook titled: Corporate Critical Density: sub-titled: Leveraging Companies to Occupy Wall Street (with a case-study on Unilever Sustainable Living Plan).

Corporate Critical Density - is a measure of perfectly matched Corporate and a Balance Sheet of Strategies. Goldilocks effect help the Corporates and assists Governments to govern that Intangible helps to measure strategies. Strategies are left midway resulting in losses and Intangible aids in bringing together the energies and skills of Corporates establishing a clear lead in profits.

Dr. Dumay sometime back evinced interest in my theory of antimatter colliding with matter to create pure energy that I refer to as Intangible and its application . In this analysis of Corporate Critical Density there is an interesting analogy with protons and electrons as +ve and -ve charge to policies and practices bringing out why management of Corporate affairs is a simple arithmetic, without complex variables confusing the decision making. The analogy is extended to neutrons that have no charge as to how people or society or mainstream or stakeholders who have no charge and don’t influence Corporate identity but add to its mass. How participation of society enables energy within corporate multiplying c²(the speed of light times itself) by a fractional addition of its mass and how energy is lost when mass is missing. How ‘Corporate Critical Density’ with a perfectly pitched gravity balancing the optimal efficiency and values together allow, just right things to go on indefinitely.

The book is available at Amazon http://www.amazon.com/dp/B006OUSIMC: and Smashwords https://www.smashwords.com/books/view/116592

I should appreciate your feedback, a community of intellectuals.

warm regards and season greetings to all and in particular to Mary who brings out the joy whenever she speaks, maybe the reason she was named Mary.

Jayar