Recently I have been addressing the issues of Corporate Sustainability Leadership and have posted a few blogs in my site. I should appreciate your comments:
1. This is my comment submitted on the Article: CSR 2.0 Competitive Advantage for the Future, by Alberto Andreu Pinillos, Global Director of Reputation, CSR, Brand and Sustainability, Telefnica SA. Corporate Social Responsibility CSR 2.0 http://wp.me/p18MVb-85. My views critically look at the CSR direction proposed by Andreu. His article is also made available in the site.
2. Aman Singh Das of VaultCSR had summed up the 11 challenges to Corporate, consequent to a breakfast hosted by the Global Reporting Initiative (GRI) and NYSE Euronext where the Conference Board's David Vidal asked an insightful question: What are the top three reasons for your company's reluctance to embrace sustainability? My comment and analysis is titled: Measuring Corporate Sustainability Leadership http://wp.me/p18MVb-8Y VaultCSR's reference is also available in my blog.
3. Corporate Sustainability Leadership needs a definition that is missing hitherto. Corporate Governance, Business Ethics, CSR and Corporate Sustainability Leadership are all terms that have been coined without clarity and acceptability globally. This article, that is culled from ICKC's discussion earlier, analyzes the - Subtle and Gross of Corporate Sustainability Leadership http://wp.me/p18MVb-9e
4. Again Aman Singh Das of VaultCSR had nicely summed up the dilemma CSR Executives had brought out in a recent Financial Times' annual conference, Investing in a Sustainable Future, on how CSR executives can leverage their work internally and externally. My comments on Rankings, RoI & #CSR Function - Response to 3 Challenges for CSR Executives - of Vault.com is at http://wp.me/p18MVb-9x. Return on Intangible is one of the topics that would interest ICKC members. The positioning of CSR executives within Corporate structure will be of considerable consequence in years to come by, with employment potential of professionals to a large extent that would attract ICKC members' attention. CR 100 Best 2010 & 2011 list is critically looked at and solution offered.
I would greatly appreciate ICKC members' comments on these subjects. Basically Business Ethics, Corporate Governance, Corporate Social Responsibility and Corporate Sustainability Leadership are all intangible or in the parlance of Balance Sheet Intangible Asset that these 4 issue areas covered provide the foundation for management thinking. In my analysis of UNGC 10 Principles and UNCAC vis-a-vis CSR & Corporate Sustainability Leadership there seems to be a lack of cohesion and attention from Universities. I call upon ICKC members to influence the universities to institute research & curriculum as a major subject of academic dissertation.
I have begun my work on my next book covering these areas on Measuring Corporate Sustainability Leadership by 10 Principles of UNGC. ICKC members are welcome to give their suggestions. As always Mary Adam bubbles with enthusiasm encouraging these discussions, that I am indeed grateful for her initiatives of ICKC. Thanks
Jayaraman Rajah Iyer
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